
How long does selling take?
Transitioning a business is a strategic process that unfolds over time.
This guide offers an overview of the journey’s major phases, with summarized insights on what to expect and when.
Key Phases of Selling a Business
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
Preparation (1-3 months)
Preparation is foundational for a sale. Organizing financials, analyzing value, and setting clear objectives create a roadmap for the rest of the journey. This phase ensures you’re ready to present your business effectively to potential buyers, and making a strong first impression.
Key Actions in this Phase:
Financial Review: Ensuring financials are organized and accurate.
Valuation Analysis: Determining a realistic market value for your business.
Strategy Development: Establishing goals and identifying ideal buyer characteristics.
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
Market Engagement (2-4 months)
Engagement with the market is where your business begins to meet its prospective future owners. During this time, your advisor crafts tailored outreach and carefully screens buyers to ensure they meet your criteria, respecting your values as well as the financial aspects.
Key Actions in this Phase:
Targeted Outreach: Identifying and contacting qualified potential buyers.
Marketing Materials: Developing materials that highlight your business’s unique value.
Initial Screenings: Vetting interested buyers to ensure alignment.
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
Due Diligence (1-3 months)
Due diligence is a critical stage, where potential buyers look closely at your business’s inner workings. Advisors facilitate this with careful attention, ensuring transparency while protecting sensitive information. Clear, respectful communication here helps build trust and keep the process smooth.
Key Actions in this Phase:
Buyer Assessment: Evaluating buyer capability and compatibility.
In-Depth Review: Allowing buyers to review financial and operational details.
Clarifications & Negotiations: Addressing questions, clarifying terms, and negotiating initial agreements.
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
Deal Structuring and Final Negotiations (1-2 months)
Deal structuring sets the terms of the transition, requiring a careful blend of financial and legal expertise. Advisors work closely with both parties to make sure the final terms reflect your intentions, securing both immediate and long-term satisfaction from the sale.
Key Actions in this Phase:
Terms and Conditions: Outlining financial terms, legal agreements, and closing details.
Documentation: Preparing and finalizing necessary documents.
Final Negotiations: Ensuring the deal aligns with your goals and expectations.
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
Closing and Transition
The closing phase is a mix of final steps and fresh beginnings. With documents signed and a transition plan in place, this phase ensures a seamless transfer, preserving the legacy you’ve built and setting your business on a path to continued success.
Key Actions in this Phase:
Final Agreements: Signing legal and financial documents.
Transition Planning: Structuring a smooth handover to new ownership.
Celebrating Your Legacy: Recognizing the culmination of your work and planning for the future.
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
The timeline for selling a business can vary widely, shaped by factors both within and beyond your control.
Each stage, from preparation through to closing, unfolds at a pace that reflects your unique business, market conditions, and goals. While no two sales are identical, understanding the key phases and potential influences on timing can help you move forward with clarity and confidence. Embracing flexibility and focusing on thorough preparation ensures that, however long the journey takes, each step is a purposeful one, aligning with the legacy you've built and the vision you hold for the future.
▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴▴
Additional Timeline Factors
Industry Trends – Strong or weak demand in your industry can affect timing.
Market Conditions – Economic cycles and buyer interest levels may lengthen or shorten the process.
Business Size – Larger businesses often require more due diligence and time.
Financial Transparency – Well-organized financials speed up buyer assessments.
Owner Involvement – If the owner’s skills are central to operations, this may extend transition planning.
Legal Complexities – Pending lawsuits or compliance issues can delay the sale.
Buyer Financing – If buyers need financing, securing it can add time.
Type of Buyer – Strategic buyers may require more time than individual buyers or investors.
-
On average, selling a business can take 6-12 months, depending on factors like industry, business size, and market conditions. Madfarm tailors each stage to your specific goals, ensuring a pace that aligns with your needs.
-
In expedited situations, Madfarm can adjust the process while still aiming to maximize value. However, a faster sale may limit certain strategic steps, so we’ll discuss what adjustments could impact your sale outcome.
-
Preparation is key. Keeping financial, legal, and operational records in order will smooth this stage. Madfarm assists with organizing your information, helping ensure that your business stands up to buyer scrutiny confidently.
-
Transition planning involves ensuring that new ownership steps in smoothly. This could mean introducing new leadership, supporting team adjustments, or planning customer communication strategies. Madfarm works with you to develop a plan that honors your business’s needs.
-
Some transitions benefit from owner involvement for a period after closing, depending on buyer needs and your agreement terms. Madfarm helps define the right level of involvement to support a seamless handover without unnecessary commitments.
Explore Further
Resources for Getting Started:
Sell with Confidence
Spencer@Madfarm.co | 469-387-3020