Lower Middle Market M&A Advisors
Selling your business is our business.
Senior representation for owners of mission-critical businesses: industrials, commercial services, software, and professional services in the $5M–$50M revenue range.
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“You don’t get handed to a junior banker at Madfarm. The principal who pitches the engagement is the one who runs the buyers, sits across from you at the table, and defends your terms through close. Every deal is a people deal, and the people work is where it gets won or lost.”
Sector expertise that shows up in the outcome.
Not a generalist banker learning your sector mid-engagement. A practice built around four kinds of mission-critical business.
The firm serious owners hire.
Four things separate Madfarm for owners who could hire anyone.
Senior representation, every deal.
The person who pitched the engagement runs the process, manages the buyers, and sits across from you at close. Your deal is not someone else’s resume.
Boutique attention. Institutional results.
A deliberate book means every client gets the attention a deal of this size deserves, without giving up the rigor, buyer access, and process discipline of a larger shop.
Tech-enabled. Relationally led.
Modern tools run a sharper process, but the work is relational: partners who no longer agree, family on the cap table, buyers who need managing. That’s where deals are won or lost.
Earned expertise, not borrowed credentials.
Operating experience inside industrial services, transaction advisory across the lower middle market, and legal training in business transactions. Judgment for what actually happens when a deal gets hard.
Structurally rigorous. Strategically flexible.
Preparation is fixed: the same discipline on every engagement, in the same order. Market strategy is built from what that preparation reveals. Two halves of one process, and they are not interchangeable.
Foundation
Goals and process meetings, the data room build, and financial and operations discovery. Short, dense, and the single biggest driver of your launch date.
Preparation
Quality of earnings, the financial workbook, market analysis and go-to-market design. We build the file a buyer will underwrite from before any buyer sees it.
Market
Tiered buyer outreach, NDAs and CIM release, management meetings, and the IOI round through LOI selection. Strategy is an output of preparation, not a template applied to it.
Close
Confirmatory diligence, definitive agreements, net working capital true-up and funds flow. Diligence should confirm known facts, not discover new ones.
The results, and how they were reached.
What kind of business, what made it hard, what Madfarm did, and the outcome the owner walked away with. A real sell-side process, start to close.
Spencer and his team were focused on understanding the narrative, objective and relationships surrounding the asset, and put emphasis on approaching the entire process with integrity and long-term value in mind.
Straight answers, before you call.
What is the complimentary pre-engagement process?
Before any paid engagement begins, we run a complimentary pre-engagement process: a discovery session and a preliminary valuation. You get a real read on what the business could command in today’s market, an honest view of what a process would look like, and a short list of what to address first. There is no cost and no obligation; it is how nearly every engagement starts.
How much is my business worth?
It depends on how buyers underwrite it: recurring revenue, customer concentration, management depth, and the story around the numbers. We give owners a real read, not an inflated one designed to win the engagement. That starts with our complimentary pre-engagement process: a discovery session and a preliminary valuation, at no cost and before any paid engagement begins.
How long does selling take?
Most sell-side processes run several months to a year from preparation to close, depending on readiness and market. We don’t go to market until the business can withstand diligence. That protects both value and timeline.
What sectors do you work in?
Mission-critical businesses: industrials, commercial services, software, and professional services, generally $5M–$50M in revenue. Not a generalist banker learning your sector mid-engagement.
What happens if I’m not ready to sell yet?
Many owners aren’t. Our complimentary pre-engagement process gives you a real read on what the business could command today, plus guidance on what to focus on now to set up a stronger sale later. See our resources.
The decision to sell deserves the same rigor you put into the business.
A serious owner should be able to talk to the principal quickly. No long forms, no junior gatekeepers.